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Lead Pronto doubles campaign success rate with Postcoder

Creating monumental customer growth that works

From 2018 Lead Pronto has used trusted and proven marketing techniques in order to help their clients achieve growth by providing quality leads and sales. Their goal is to integrate technology, design, marketing, content and digital strategy to drive effective campaigns and get results for their clients.

An important aspect of success is generating genuine leads. The best way to ensure this is to check that telephone numbers and email addresses given are valid.

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Postcoder has been great; there has been a noticeable quality increase in our campaigns.
Daniel Jones
IT Technician at Lead Pronto

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Postcoder minimises errors and provides accurate information

The main benefit to Lead Pronto using mobile and email validation is that it reduces bogus accounts or those with errors being used to generate leads. This means that the information they give to their clients is not only valuable but can be trusted in many different ways.

The mobile validation that Postcoder performs confirms if the mobile number is correct, active and even if it is switched on! This improves efficiency as it saves time and money by verifying these things without trying to call the number. It avoids losing potential leads due to accidental typos and standardises numbers by automatically removing unnecessary characters like spaces and brackets.

Postcoder email validation also helps to prevent typos by performing a range of live checks to verify the address and it also flags up disposable domains which are often used for bogus sign-ups. This vastly increases the email deliverability and saves precious time for admin staff.

Lead Pronto experience more than double the pickup rates thanks to using Postcoder

Daniel Jones, IT Technician at Lead Pronto explains, “Postcoder has been great; there has been a noticeable quality increase in our campaigns. In some the pickup rate went from 30% to 60-70% and our appointment ratings for a campaign went from a 15% average to 40% for one client!”

Lead Pronto do an average of 750 lookups per day and purchase credit packs to enable this. In contrast to monthly plans, credit packs work perfectly when monthly use is not always consistent as they last for up to 12 months and can be set to auto top-up when levels are getting low.

Daniel says, “We get notifications when the pack is getting low but we know the automatic top-up will kick in so we never have to worry about running out and our service stopping, regardless of how busy our month is!”

We never have to worry about running out and our service stopping, regardless of how busy our month is!
Daniel Jones
IT Technician at Lead Pronto

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The best quality data

Lead Pronto knows how to generate the right customers for their clients and Postcoder enables them to have confidence that the customers they pass on are genuine and contactable; important attributes if a business wishes to expand their reach.

With the fantastic results Postcoder has helped them to achieve with various campaigns, Lead Pronto are very pleased to continue using the service for the foreseeable future and reaping the rewards of ensuring high quality data.

If you want to generate leads for your campaign, or wish to discuss what they can do for your business, please contact Lead Pronto at hello@leadpronto.co.uk.