Back to Customer StoriesThe logo for the Elton John Aids Foundation charity

Elton John AIDS Foundation creates a donations page that's easier to use

The logo for the Elton John Aids Foundation charity

The Elton John AIDS Foundation (EJAF) believe that AIDS can be beaten

They act on this belief by raising funds for projects, and also by speaking out with honesty and compassion.

Founded in 1992 by Sir Elton John, the Elton John AIDS Foundation is one of the world’s largest HIV grant-makers. With offices in London and New York, The Elton John AIDS Foundation has raised more than $300 million for the treatment and prevention of HIV/AIDS.

The usability aspect was important... it could increase the number of donations submitted

James Barker
Digital Development Manager at the Elton John Aids Foundation

EJAF re-design their donations page

EJAF recently re-designed the donations page on their website to make it more engaging, easier to use and drive more donations for the charity.

James Barker, Digital Development Manager for EJAF, was involved in the project and said "The usability aspect was important - we knew that allowing people to enter their details more quickly could help to increase the number of donations submitted".

Using Postcoder to increase donations

"To reduce the number of address fields on the page, we introduced a 'Find my address' button and linked it up to Postcoder" explains James.

"Now, instead of asking people to fill-in their entire address, we only ask for their postcode. It's much easier to use and we're watching carefully to see the difference it makes."

It's much easier to use... instead of asking people to fill-in their entire address, we only ask for their postcode.

James Barker
Digital Development Manager at the Elton John Aids Foundation
An example of the Elton John Aids Foundation donation checkout page displayed on a laptop sat on a green background.

The impact of Postcoder on donations to EJAF is being carefully measured by James and his team

World AIDS Day is held on 1 December each year and is an opportunity for people worldwide to unite in the fight against HIV.

Follow us in showing your support by donating here.

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